I just read the announcement about Jürgen Bickel stepping down from Storz & Bickel after 25 years and it got me thinking about where the company goes from here.
As someone who genuinely loves their products, this feels like a pretty major moment for the brand.
For me, Storz & Bickel has always stood apart from most vape companies because of the engineering, consistency, vapour quality, and overall reliability. My Volcano Hybrid and Venty are two of the best vape purchases I’ve ever made, and they’ve honestly improved my day-to-day quality of life.
That said, I know a lot of people in the community feel the company started changing after the Canopy Growth acquisition back in 2018. Some people think quality control and customer support haven’t felt quite the same since then, while others think S&B is still making some of the best devices on the market.
Now with Jürgen leaving, I can’t help but wonder if this is the start of a completely new era for the company.
Part of me is optimistic because the Venty proves they can still innovate and push the portable market forward. But another part of me worries about what happens when the original visionaries behind a company move on, especially after corporate acquisitions.
I’m also really curious whether Jürgen stays involved in the vape industry at all. After spending 25 years building one of the most respected brands in the space, it’s hard to imagine he’d completely walk away from vaporizer innovation altogether.
Honestly, if he ever started another company focused on high-end dry herb devices, I think a lot of enthusiasts would immediately pay attention. It would be interesting to see what kind of products he’d create without the influence of a large corporate parent company behind the scenes.
Do you guys think Storz & Bickel will continue to lead the industry, or are we going to slowly see them become more corporate and less enthusiast-focused over time?
And do you think Jürgen eventually starts something new in the vape space, or is this likely the end of that chapter for him?
Curious what everyone else thinks, especially longtime S&B users.

